European Tour Middle East expansion
It was last October 2013 when European Tour announced Jumeirah Golf Estates as the ninth European Tour Destination and thirteenth venue in total. It hosted venue for The European Tour’s season-ending DP World Tour Championship in Dubai, marking growth of European Tour into the Middle East for the growing network of venues under the European Tour Properties banner.
European Tour Properties is The European Tour’s portfolio of world class venues that benefit from focused, year-long sales, marketing and operational support. As a European Tour Destination, Jumeirah Golf Estates joins PGA Catalunya Resort in Spain; London Golf Club in England; Terre Blanche Hotel Spa Golf Resort in Provence, France, and its sister venue Golf Club St. Leon-Rot near Frankfurt, Germany; Le Golf National in Paris, France where The 2018 Ryder Cup will be played; The Dutch in Holland; Diamond Country Club in Austria; and Golf & Country Club Fleesensee, near Berlin in Germany, in an expanding collection.
Today, we are happy to announce that European Tour has partnered with Fine & Country to promote properties of these European Tour venues.
Fine and Country are about to launch Fine and Country Golf and will offer all European Tour venues a wide range of marketing services, including global internet coverage, property portal access, newspaper advertising, bespoke brochures, applications and PR support.
This exciting news will make Fine & Country’s physical presence in Jumeirah Golf Estates more evident, thus, extending wider coverage of marketing & branding opportunities.