Jun 20


Dubai, UAE: Dubai Duty Free’s Executive Vice Chairman and CEO Colm McLoughlin hailed the success of the company’s association with the Dubai Duty Free Irish Open following a four-year extension of its title sponsorship which will take the partnership through to 2022.

The Dubai Duty Free Irish Open hosted by the Rory Foundation, which is this year being held at the spectacular Ballyliffin Golf Club in County Donegal from July 5-8, has gone from strength to strength since the world’s largest duty free operator took over its title sponsorship in 2015. From an initial prize fund of €2.5 million the purse now stands at USD$7,000,000 and last year the event was named as one of the eight prestigious Rolex Series tournaments on the European Tour’s Race to Dubai.

McLoughlin said:  “We are happy to continue our association with the Dubai Duty Free Irish Open and are very pleased with how the tournament has grown over the past four years, thanks to the support of tournament host Rory McIlroy and his Foundation. Becoming part of the Rolex Series has been a great boost as well and the benefits our brand gains from the event’s media exposure is excellent.”

A star-studded field is set to descend on Ireland’s northernmost county where Spanish sensation Jon Rahm will set out to defend what was his maiden European Tour title and the victory that set the World Number Six on the path to becoming a global superstar. Rahm went on to win the season-ending DP World Tour Championship, Dubai at Jumeirah Golf Estates and has this year added victory on homesoil at the Open de España as he looks to solidify a place in Thomas Bjørn’s European Ryder Cup team.

This year’s Dubai Duty Free Irish Open hosted by the Rory Foundation will carry even more significance with Europe’s best players jostling for a place on Captain Bjørn’s team for the biennal showdown against the USA in Paris this September. Beginning with the first Rolex Series event of the season, last month’s BMW PGA Championship, Ryder Cup qualification points (Race to Dubai points and World Ranking points) have been multiplied by 1.5 rather than 1 and competition is sure to be fierce in County Donegal.

Source: European Tour

Aug 22

Emirates Becomes Official Partner of The 2018 Ryder Cup

DUBAI, UAE & LONDON, UK – 22 August 2017: Emirates and the European Tour have renewed their existing European Tour Agreement for four years until 2021. The new deal includes Emirates becoming an Official Partner of The 2018 Ryder Cup. The 42nd edition of The Ryder Cup, scheduled to be held at Le Golf National in France in September 2018, will host 24 of the top golfers from Europe and the USA.

The agreement renewal means that Emirates will continue to be a sponsor for the existing nine European Tour events which culminate in the prestigious DP World Tour Championship, Dubai, these being the BMW PGA Championship, the Nordea Masters, the D+D Real Czech Masters, the Aberdeen Asset Management Scottish Open, the Portugal Masters, the Italian Open, the Joburg Open, the South Africa Open Championship and the Nelson Mandela Championship.

Sir Tim Clark, President of Emirates Airline said: “We’re pleased to announce our continued partnership with the European Tour. Golf is one of the world’s most popular sports and Emirates proudly links golfers and fans alike to top golfing events and destinations around the globe.

“As the Official Partner of The 2018 Ryder Cup in France next year, we look forward to further strengthening our relationship with the European Tour as well as engaging with millions of golf fans around the world.’’
Keith Pelley, Chief Executive of the European Tour, said: “We are delighted to continue our partnership with Emirates on the European Tour until 2021 and we also welcome them on board as an Official Partner of The 2018 Ryder Cup.

“I have no doubt our continued partnership with such a well-established and iconic global brand, and one which has vast experience in the sports sponsorship market will be hugely beneficial not just to the European Tour but also to The Ryder Cup.”

Emirates currently supports nineteen events on the European Tour International Schedule, as well as the Race to Dubai. The 2017 European Tour will feature the ninth edition of the Race to Dubai, the winner of which will be crowned European Number One at the end of the season. The reigning Race to Dubai champion is Sweden’s Henrik Stenson, while other players to have held the honour include World Number Ones Lee Westwood, Martin Kaymer, Luke Donald and Rory McIlroy.

Source:DP World Tour Championship